Sunday, August 21, 2011

Promoting Websites for the Do it Your self crowd

Magic Johnson at Las Vegas for T-Mobile
I recently changed my website and found it a challenge that will live in infamy for me.  I can now relate why all web guys, okay not all but most have stock in Red Bull or Monster Drinks. I am not a web designer but I needed to face my fears, otherwise I will just be forgotten in the world wide web.  I had my first website since 1998 roughly and I needed to change it. It started a few years back and I even signed up with a web company that I won't mention here because they proved to be useless.

Trade Show Photography


I went through a few years of research, forgetting about it and back to research and then I took the last 3 weeks of August and spent on average 12 hours a day just doing it . It has been empowering because I did it and the website is my design. If I want to change something I do it and no need of waiting for the web guy to call me back.

Check it out when you get a moment and tell me what you think or suggest what I could do better. It's still a work in progress but I will continue to tweak and improve.

Promoting my website:


I learned during my process that building a website no matter how good it is will not get you work until you promote it.

Here are some things to keep in mind when you decide to start promoting your site.

Write a Keyword-Rich Page Title which is a descriptive title for each page. Rich in keywords you want to find you with. About 5-8 words. Leave out any filler words like: "the", "and" ect.
The page title will appear hyperlinked on the search engines when your page is found.

Include your Keywords in Headers (H1, H2, H3) Search engines consider keywords that appear in the page headline and sub heads to be important to the page. 


Position your keywords in the First Paragraph of your Body Text Search engines expect that your first paragraph will contain the important keywords for the document. 


Use Keywords in Hyperlinks Search engines are looking for clues to the focus of your webpage. 


So these are just a few of many many things you can do. I could go on but  I just wanted to share a tip of what I am doing. I have learned so much and hope that my hard work will pay off down the road.

What I learned is that to improve your traffic to your site you have to do the work or pay a lot of money for someone else to do it.